What is Big Data?
Big data is the phrase used to describe the extremely large sets of data that come into a business on a day-to-day basis. The data can be extremely varied and may come from a wide range of different sources. Within hospitality management, these data sets are most commonly associated with customer behavior and interactions.
For data to be classed as ‘big data’, it needs to be too large in volume to be processed via traditional data processing methods. Crucially, it can be used within the fields of both predictive and behavioral analytics, and can help companies to identify key trends or patterns, which can then inform their business practices.
Big Data can benefit the hospitality industry in several way such as revenue management, targeted marketing, customer experience, additional services, competition scouting. Big data is a key concept to be aware of within the hospitality industry, and can help hotel owners and other business leaders to identify important patterns and trends. As a result, it can help to improve revenue management, optimize marketing efforts and enhance the customer experience that is being delivered.
What trend that come with the Big Data?
Following International Federation of Robotics (IFR) sales of robotic service acceded 17 billion in 2019, and forecasted to top US55 billion by 2023. Robot use in different areas such Front staff hotel, Suitcase, Travel Agency, Chatbot for flight and hotel booking, security at the airport.
Listen to Saifon Chitdee, Founder & CEO at MAJESTY AI and Mary Amieyeofori, Podcast Manager at Asigmo Data Science Austria sharing the industry insight.
International Federation Robotic (IFR)