Today lots of industries follow the road of digitizing, adopting different IT solutions to be more effective, add more value for the consumers, fuel growth and drive revenue. Hospitality is no exception. There is a myriad of changes that have already been made in the field taking customer experience to the next level. However, it’s the very beginning of the revolution and in this article, we’re going to highlight how AI can improve the hotel service and dramatically enhance the guest experience in a short time.
Why is Artificial Intelligence becoming important in the hospitality industry?
Due to the fast growth of the demands and expectations of the guests, the hospitality industry needs new solutions to meet the requirements and stay competitive. AI technologies can enhance customer experience and improve the hotels as well. Reducing costs, smart automation of existing processes like better and more accurate management are just a few advantages that are expected from the adoption of AI solutions.
8 Ways How AI Can Improve Customer Experience in the Hospitality Business
The digital revolution has already changed the hospitality business. Let’s take a closer look at how exactly the AI technologies can reshape the hospitality industry and what solutions can bring to both hotels and their guests. We picked out 8 ways how AI can improve customer experience and drive the constant growth and revenue of hotels.
Fuel the Guest Journey
The cutting-edge technologies help hoteliers to map the guest journey from the very first touch with the customer. So, today the main focus is on the recording, tracking and analysing the guest journey, just because it’s the best way to reveal all weak and growth points of the business. Moreover, it’s crucial for improving customer experience. That makes AI vital to process and automate the sifting through massive amounts of data gathered.
Optimize Business Processes with AI
According to the latest research, 89% of hoteliers have found that AI reduces hotel operating costs. All kinds of management systems from booking, housekeeping, consumer data management, reporting and others with built-in AI technology can simplify the process on all levels. Thus, the hoteliers can track, control and manage the data more accurately with less time and human resources needed.
Analyse Guest Data to Deliver a More Personalized Experience
As we’ve already mentioned, the solution helps to process all the information about the guest collected and carry out an in-depth analysis of the customer data to personalize the service. Implementing AI-based technologies like chatbots gives you an opportunity not only to be in touch with your guests and provide them 24/7 support, but learn the behavioural patterns, tastes, preferences, and other issues about your guests to personalize the offers. In addition to that, thanks to AI-powered solutions, you can drive increased hotel performance as well.
Provide a Better Booking Experience
The easier and more flexible booking process is another key advantage of AI in hospitality. Thanks to AI-based chatbots and assistance, hoteliers can convert a guest into a regular customer. Using the AI solutions for booking, you provide your consumers with a fast-paced delivery service, 24/7 availability, booking service with a range of custom options available, and that’s without any human interference required.
In-Person Customer Service
Answering the inquiries, solving the common problems and assisting with the hotel service can be taken by the AI technologies. Due to the NLP and ability to learn, the AI solutions can “speak” in a human-like way with higher accurate responses. Booking, reservation and even check-out can be held without an employee. Though, for now, the solution can be used for support, but not for the replacement of the hotel staff.
Having a massive volume of data about your guests that includes their habits, behaviour patterns, preferences, demographics, booking data, and tons of other info, AI-based apps can help you to generate predictions about what guests are probably going to opt for. Using the AI technologies, hoteliers can forecast any issues, customer wants and needs even before they arise. Thus, you can personalize the offer based on the predictions. That’s a way to improve guest satisfaction, increase customer loyalty and brand advocacy.
Working Teamwise with Hotel Staff
AI technologies have the power to free the employees’ time for focusing on higher-value tasks. Thus, the AI-chatbots implemented can enhance the guest experience by answering the questions and providing support. Speaker systems along with personal assistants can make the staying more comfortable. IoT advanced in-room controls and other technologies can help your staff to make their work more accurate without a need to be involved in the process. Besides, it’s around-the-clock service without a need to pay a salary to a worker.
Meet Guests Expectations and Demands
The requirements rise dramatically. Millennials expect that all their inquiries and expectations to be met almost immediately. The hotels must be high-technological and modern to meet all the demands. The technology is bound to help you with it. AI-based solutions learn and upgrade with every conversation held with the customer. Therefore, the answers and recommendations are personalized. Another advantage of AI is quick responses that will satisfy the clients with immediate replies and accurate info provided. Due to the fact that AI solutions can generate predictions, you can complete the task even easier.
Today it’s obvious that AI offers a range of innovative capabilities designed to improve the hotels, their services and further enhance the overall guest experience. The key issues where the trending solution can help hoteliers are:
It’s just a few advantages the hotels can receive by using the AI solutions, making hotels smart and guest-centric. However, there are some problems and difficulties you may meet on the way of adoption of AI, that you’d mind:
Solving these and alike challenges on the way of implementing the AI solutions, hoteliers can enhance the service dramatically. Thus, AI is going to change the very essence of the hospitality industry.
Find out Majesty AI Virtual Concierge at email : firstname.lastname@example.org
Source : ehoteler
The Impact of Hospitality Intelligence on Operations
Hotel operations have been radically changed by the advent of artificial intelligence. You only need to look at the incredible number of tasks that front desk staff are expected to juggle to realize that, without artificial intelligence, the situation would be very different. At any given moment, many things occur simultaneously at the front desk:
In addition to juggling all of these tasks, employees are expected to be courteous, kind, to verify guest documents thoroughly, provide their undivided attention, and answer questions promptly. Since human beings are not actually able to multitask, how do you ensure that all of these things happen simultaneously and correctly? The answer is, with artificial intelligence.
An AI-powered phone system can intelligently route calls. Chatbots can answer basic questions online. AI-connected remote check-in systems can allow guests to check into their rooms remotely via a smartphone app and never need to stop at the front desk to begin with.
These are just a few ways that artificial intelligence is radically changing hotel operations. Without AI, it would be impossible for your team to deliver the level and quality of service that you expect and your guests deserve. It would also be impossible to live up to today’s guest expectations, such as less human interaction and more automation (both of which are important for health and safety protocols).
Revenue management is absolutely critical for hotels, but it’s one of the easiest processes to get wrong. AI can help ensure that you’re able to get it right while also improving efficiency and accuracy. You don’t need to look very far for evidence of this, either.
Chances are good that you use a property management system (PMS), as well as a point of sale (POS) system. Both of these are powered by artificial intelligence, which is how they can help you manage bookings, sell add-ons, add them to guests’ bills, and more. Hospitality intelligence is also responsible for many of the functions that you use every single day within your hotel, including:
In short, AI is vital to being able to maximize your revenue while automating mundane tasks and reducing the amount of human effort required (and the number of errors caused by humans, as well).
AI Enables Personalization
Personalization is an essential consideration today. Consumers expect the businesses they interact with to personalize all communications. That applies to everything from voice communications to email marketing, social media interactions, and more.
However, AI is enabling personalization on a much deeper level – one that affects the very core of the guest experience. It also does this with increasing efficiency, saving you time, money, and hassle. How is AI enabling better personalization?
You can see it in many different ways. For instance, an AI chatbot added to your Facebook Messenger can answer guests’ questions and take basic information and add it to your database. That can then be used to personalize further interactions with the guest. You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area.
The personalization doesn’t stop there, though. AI allows you to personalize every aspect of a guest’s stay. You can offer unique amenities and services that will appeal to their wants and needs, make informed suggestions from the travel/concierge desk, and so much more. It’s all about creating a unique experience that’s tailored to each guest or family.
AI-Powered Data Drives Better Business Intelligence
We live in the age of Big Data. We’re surrounded by it. In fact, data is considered more valuable than any other business asset, including cash.
The problem is that there is so much information available today that it leads to overload. And not all data is created equal. To put the information you have in hand to use on your hotel’s behalf, you must sort, organize, cleanse, parse, and then transform it into something usable by human beings. In other words, you must find a way to eliminate inaccurate or duplicated data, organize it so that it all makes sense, and then put it into a format that human beings can digest, such as charts and graphs.
Doing that is laborious in a best-case scenario. In some cases, it’s impossible. Artificial intelligence can come to the rescue, though, by automating all these processes and ensuring that you’re able to surface key insights that speak directly to your ability to reach and engage with guests while staying abreast of current trends in the industry.
AI Is Here to Stay
From business intelligence in the hospitality industry to automating front desk and back-office tasks, AI is here to stay. And that’s a good thing. Artificial intelligence embedded in the software you use every day, such as your PMS and POS, enables better efficiency, a deeper connection with your guests, and, ultimately, more success for your hotel.
Find out more about Majesty AI on cloud base technology at email: email@example.com
As climate change intensifies the devastation from storms, wildfires, floods and droughts, artificial intelligence (AI) and digital tools are increasingly being seen as a way to predict and limit its impact.
Governments, tech firms and investors are showing growing interest in machine-based learning systems that use algorithms to identify patterns in data sets and make predictions, recommendations or decisions in real or virtual settings.
How can AI help combat climate change?
The technology is already being used to send natural disaster alerts in Japan, monitor deforestation in the Amazon, and design greener smart cities in China.
AI applications could also help design more energy-efficient buildings, improve power storage and optimise renewable energy deployment by feeding solar and wind power into the electricity grid as needed.
On a smaller scale, it could help households minimize their energy use - automatically switching off lights not in use or sending power from electric vehicles back into the grid to meet anticipated demand.
By 2030, the tech could help cut global greenhouse gas emissions by 4%, according to a recent study by accounting firm PricewaterhouseCoopers.
Majesty AI works together with IBM technology to put technology to work for your business and the planet. At the same time, enhance the performance of every property for even more sustainable operations. Discover why IoT data and AI are key to greener decisions for your operations, your customers and the planet.
The essential elements of sustainable operations management are reduced labour coupled with improved products and service quality. Better uptime, as well as understanding the root cause of failure and defects is key to process optimization in every industry. Many organizations, however, have already wrung out what they can from a traditional approach to improving operations. That’s why AI-powered capabilities for asset performance management are critical for a more efficient, sustainable model. Use them for remote monitoring, predictive maintenance, as well as visual and auditory inspections. Predictive maintenance alone can improve asset availability by 20% and extend the lives of machines by years, which also reduces C02 emissions. You’ll gain a better way to monitor and manage your assets, increase efficiency and evaluate their quality, all at scale.
Without a doubt, being better stewards of the planet is shaping a new corporate agenda. Purpose-driven consumers are putting their money behind companies that address their environmental concerns. Employees, especially Millennials, are making employment decisions based on the corporate responsibility efforts of a company. And shareholders, too, now consider the environmental and social impact of their portfolios. It’s not surprising then that 62 percent of executives consider a sustainability strategy as essential in order to be competitive.
Sustainable solutions for a sustainable future, if you want to explore sustainability for your operations, Majesty AI is ready to help. With open, AI-powered solutions and platforms, and deep industry expertise, we can partner with you to create a more sustainable infrastructure and operations. Contact us: firstname.lastname@example.org
Majesty AI, a Virtual Concierge for Hospitality, powered by Artificial Intelligence.